Wednesday, March 19, 2008

How Apple is like Hollywood

Apple has had massive success in the last few years by making LA hipsters feel superior. Seems like Hollywood and Apple have a lot in common.

The Success of Things Too Thin, Fragile and Devoid of Practicality:

Apple proved its love of things that are pretty but useless with the Macbook Air. It frequently gets thrown away in stacks of newspapers because it’s too light, it breaks easily in luggage when traveling, and its only physical connector is one USB port (making all your porn-filled external drives completely useless). And if a strong wind blows it away, you may end up hosting your late-night talk show with a black eye.

Hollywood proved its love of things that are pretty and useless by casting Jessica Alba in Good Luck Chuck, Awake, The Eye, and The Love Guru all in the last year.

False Sense of Individuality:

You can make smug comments in front of your PC friends about how your Mac ‘never get viruses’ and looks like an alien shat it out. But then still have the comfort of knowing you have the cult-like following of Photoshop geeks to support you and your lack-luster financial decision.

If you’re actually successful in Hollywood , you can sleep well knowing that you’re one in a million. When you travel outside of LA, people are guaranteed to be jealous and not know what you’re talking about when you use terms like ‘spec script’ or ‘key grip.’ But at the same time, when you’re in LA it seems like everyone you know is somehow a writer or actor and claims Kurosawa as their main influence.

Now hurry up and “Think Different,” ie. get an iPhone so you can watch crappy movie trailers in wide screen.

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